We Optimizz · Hasselt, Belgium
Two People. One Agency. No Bullshit.
We Optimizz is a digital agency from Hasselt, Belgium. We design websites, build apps, run SEO campaigns and deploy AI agents for businesses across Europe. We are not a team of 50. We are Barry and Bruno — and that is exactly why our clients keep coming back.
By the numbers
Eight years. One standard.
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Websites delivered
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Countries Served
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Years of Experience
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Client retention after year 1
Our story
We started small. We stayed sharp.
We Optimizz started as SE-Optimizz — a two-person operation built around a simple belief: small businesses deserve the same quality of digital work as large corporations, without the large corporation price tag or the large corporation attitude.
Over eight years, we built hundreds of websites, ran SEO campaigns across 35+ countries, and expanded into AI agents, web apps and GEO — the discipline of making businesses visible not just on Google, but inside ChatGPT, Perplexity and Google AI Overviews. The world of search changed. We changed with it.
We are still two people. That is not a limitation — it is a choice. Every client works directly with Barry or Bruno. There are no account managers between you and the people doing the actual work. When something needs fixing, it gets fixed. When something could be better, we say so.
The team
The people you actually work with.
Meet the two people behind every project, working directly with you from start to finish.
Barry Roodnat
Founder
Strategy, SEO & Sales
Barry is the strategic brain of We Optimizz. He handles client relationships, SEO strategy, GEO visibility, content direction and business development. He is a Semrush-certified SEO specialist with eight years of hands-on experience building and ranking websites across 35+ countries.
When a client needs to understand why their website isn't being found — or why their competitor is showing up in ChatGPT and they aren't — Barry is the person they call.
"Most agencies talk about visibility. We actually measure it — on Google, in ChatGPT, and everywhere in between."
Bruno Dini
Co-founder
Design & Development
Bruno is the creative and technical force behind every website and app We Optimizz delivers. He is responsible for our design team that works across Wix Studio, WordPress, Framer and Shopify — and handles everything from initial design concepts to final deployment.
Bruno builds websites that don't just look good. They load fast, score well technically, and give clients a platform they're proud of.
"Good design is invisible. The user just knows where to go and what to do — without thinking about it."
What drives us
We believe visibility is a right, not a privilege.
Our Mission
Every business — regardless of size, budget or location — deserves to be found online. Not buried on page 4. Not invisible to AI. Not dependent on paid ads to exist. We exist to make that happen: through well-built websites, honest SEO, and the kind of digital infrastructure that lets businesses compete on merit.
Our Vision
We are building towards a future where We Optimizz is the go-to digital partner for ambitious businesses across Europe — known not for the number of clients we have, but for the results we deliver for each one.
Our Values
Honest over impressive
We tell clients what they need to hear, not what they want to hear. If a tactic won't work, we say so. If a budget isn't realistic, we say that too. Trust is built on honesty — not on pitching.
Results over reports
We measure our work by what changes for the client — more traffic, more leads, more sales. Not by how many slides are in the monthly report.
Ahead of the curve
We invest in understanding what's coming — GEO, AI agents, new development tools — before clients ask for it. When AI Overviews changed how search works, we already had a service for it.
Credentials
Certified. Experienced. Trusted.
Want to work with us?
We take on a limited number of new clients each quarter to make sure every project gets the attention it deserves. If you have a project in mind — or just want an honest second opinion on your current digital setup — get in touch.
Based in Hasselt, Belgium · Working across Europe · Always honest