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SEMrush is an all-in-one digital marketing platform offering tools for SEO, paid advertising, content marketing, social media, and competitive research. Like Ahrefs, it provides keyword research, backlink analysis, and site audits, but SEMrush also has stronger features for tracking PPC campaigns and managing content strategy workflows. For SMBs and marketing teams that run both organic and paid campaigns, SEMrush offers a unified view of digital performance. Its Traffic Analytics feature estimates competitor website traffic, and its Advertising Research tool shows which keywords competitors are bidding on in Google Ads. SEMrush is particularly popular among agencies managing multiple clients because of its reporting and white-label features. Pricing starts at around €110/month. Many professionals use both SEMrush and Ahrefs in combination, as each has areas where it outperforms the other.