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YouTube SEO is the practice of optimising video content to rank higher in YouTube search results and in Google's video search. YouTube is the world's second-largest search engine, and videos that rank well receive sustained, organic views for months or years. Key optimisation factors include the video title (including target keywords), description (detailed and keyword-rich), tags, chapters, closed captions, and the thumbnail (which affects click-through rate). For SMBs using video marketing, YouTube SEO ensures that the time invested in producing videos translates into long-term discoverability rather than a brief spike at launch. A well-optimised YouTube presence also boosts overall brand visibility in Google search results.