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Image optimisation is the process of reducing file sizes of images on a website without sacrificing visible quality, in order to improve page load speed. Large, uncompressed images are one of the most common causes of slow websites and poor Core Web Vitals scores. Optimisation involves compressing images, using modern formats like WebP, setting correct dimensions, and implementing lazy loading (loading images only when they enter the viewport). For SMBs, image optimisation is often the single most impactful technical improvement available. A site that compresses its images properly can reduce page weight by 50-70%, significantly improving load time and search rankings.