What is Google Business Profile?

Google Business Profile (formerly Google My Business) is a free tool that allows businesses to manage how they appear on Google Search and Google Maps. A complete profile includes your business name, address, phone number, opening hours, photos, and customer reviews. It is the foundation of local SEO and directly determines whether your business appears in the local map pack when people search for nearby services. For SMBs serving a local or regional market, claiming and fully optimising your Google Business Profile is one of the highest-leverage free marketing activities available. Businesses with complete profiles and strong review scores consistently outperform competitors with neglected listings.