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Breadcrumbs are a navigation element on a website that shows users their current location within the site hierarchy, typically displayed near the top of the page as a trail of links. For example: Home > Blog > SEO > On-page SEO. They improve user experience by making it easy to navigate back to parent pages, and they help search engines understand the structure of your site. Google often displays breadcrumbs in search results instead of the full URL, which can improve click-through rates. For SMBs with content-rich websites, implementing breadcrumbs is a simple technical improvement that benefits both usability and SEO.